BLOG: Why Print Still Matters in Our Digital World

Oct 23, 2024 | Kenwel Printers

In the tech-centric era in which we live, it’s easy to wonder if printed materials still hold their place. But print is far from is far from being obsolete. In fact, it’s a powerful, tactile, and immersive medium that stands out in an increasingly screen-saturated world. With the ability to engage multiple senses and leave lasting impressions, print offers an experience that online media simply can’t replicate. It’s not just relevant—it’s exciting, impactful, and essential for cutting through today’s digital overload. As we celebrate International Print Day TODAY, it’s the perfect time to reflect on how print continues to thrive in the digital age and why it remains a crucial communication tool. International Print Day is a global celebration of the print industry, highlighting the creativity, innovation, and community that make print so unique. Why print is still a powerful medium, even in an increasingly digital landscape – starting with its history.

  • Gutenberg Bible (1455): The first major book printed with movable type revolutionized access to knowledge, fueling the Renaissance and the Reformation.
  • The Declaration of Independence (1776): Printed copies of this groundbreaking document helped unify the American colonies and spread the powerful ideas of liberty and democracy.
  • The Ninety-Five Theses (1517): Martin Luther’s printed critique ignited the Protestant Reformation, reshaping Europe’s religious and political landscape.
  • Uncle Tom’s Cabin (1852): Harriet Beecher Stowe’s novel opened the world’s eyes to the horrors of slavery and fueled the abolitionist movement.
  • Common Sense by Thomas Paine (1776): This pamphlet rallied a revolution, shifting public sentiment toward American independence.

These examples show that print has always been more than ink on paper—it’s a force that drives change, challenges the status quo, and empowers voices. And today, print still holds that power. It’s more compelling than ever. Why Print Still Matters Today Even in our hyper-digital era, print remains a crucial part of how we communicate and market ideas. Here’s why print remains unbeatable:

  • Tangible and Unforgettable: Holding a printed piece creates a physical connection. Studies show that people retain information better when it’s on paper. Print is like holding a vinyl record compared to streaming a song.
  • Credibility You Can Feel: Print is trusted and permanent. It carries a sense of finality, whether it’s a finely printed catalog or an elegant business card.
  • A Break from Tech Overload: We’re all drowning in emails, social media, and pop-ups. Print offers a welcome escape from this digital noise, allowing for pure, uninterrupted engagement.
  • More Engagement, More Impact: Direct mail, for example, has higher engagement rates than most digital ads. People feel and act on printed materials.
  • Lasting Power: Print lingers. A well-designed flyer or brochure can sit on a coffee table or desk for months, reinforcing your message with every glance.
  • Multi-Sensory Magic: Print engages all the senses—feeling the paper, smelling the ink, seeing vibrant colors. It’s a richer, more memorable experience than anything digital can offer.

We celebrate these strengths of print, recognizing how the industry continues to evolve and inspire creativity. It’s a day for print lovers, designers, and business ses to share their passion for print across social media using the hashtag #IPD24, showcasing the latest innovations and reminding the world that print is here to stay. This year, why not explore how print can enhance your next campaign? From personalized mailers to luxurious printed pieces, the possibilities are endless. Combining print’s tactile, lasting power with the immediacy of digital tools like QR codes or augmented reality (AR), you can create unforgettable multi-channel experiences that engage people on every level. HAPPY IPD 2024!