4272 Indianola Avenue
Columbus, OH 43214
Directions & Google Map
Weekly Office Hours
Monday – Friday
8:00 AM – 5:00 PM
We understand your budget is important: use our simple online form to request a quote for your project.
Send us your files securely and efficiently by accessing our free Sharefile® service.
Variable Data Printing
In a marketing campaign, the ability to tailor your sales message to a target audience based on key demographics can mean significant return on investment and increased sales conversion. Specifically, studies show that when customers are presented with personalized messages which include their name and images tailored to their demographic, the normal response rate of 2 percent can increase by as much as 2 to 15 times.
What is Variable Data Printing (VDP)?
Variable Data Printing (VDP) is a cost effective means to conduct these targeted campaigns and produce personalized artwork that will increase your customers’ response. Coupled with our mailing and fulfillment services, your campaign is customized and out the door for maximum performance.
Much like the popular mail merge used to customize form letters and address labels in word processors, Variable Data Printing involves the use of an art file specifically designed to import fields of data (either as text or images) from a data file like an Excel® spreadsheet into specified locations of the design. The result is a batch of repetitively printed artwork that is customized in the specified field locations with personalized text or images as the files are sent to a digital printer.