Personalized Solutions: Variable Data Printing
In a marketing campaign, the ability to tailor your sales message to a target audience based on key demographics can mean significant return on investment and increased sales conversion. Specifically, studies show that when customers are presented with personalized messages which include their name and images tailored to their demographic, the normal response rate of 2 percent can increase by as much as 2 to 15 times.
What is Variable Data Printing (VDP)?
Variable Data Printing (VDP) is a cost-effective method for creating targeted campaigns and personalized artwork to enhance customer response rates. Paired with our mailing and fulfillment services, VDP ensures your campaign is customized for maximum impact.
VDP works similarly to mail merge in word processors, using a design file that imports data fields (text or images) from a source like an Excel spreadsheet into specified locations. This process produces batches of customized prints, each tailored with personalized text or images, ready for digital printing.
Kenwel Printers
4272 Indianola Avenue
Columbus, OH 43214
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8:00 AM – 5:00 PM
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Phone 614.261.1011
Fax 614.268.3299
kenwel@kenwelprinters.com
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Personalized Solutions: Variable Data Printing
Targeted marketing campaigns that personalize sales messages based on key demographics can significantly boost return on investment and sales conversions. Studies show that personalized messages, including customer names and demographic-specific images, can elevate response rates from the standard 2% to as much as 30%.
What is Variable Data Printing (VDP)?
Variable Data Printing (VDP) is a cost-effective method for creating targeted campaigns and personalized artwork to enhance customer response rates. Paired with our mailing and fulfillment services, VDP ensures your campaign is customized for maximum impact.
VDP works similarly to mail merge in word processors, using a design file that imports data fields (text or images) from a source like an Excel spreadsheet into specified locations. This process produces batches of customized prints, each tailored with personalized text or images, ready for digital printing.