4272 Indianola Avenue
Columbus, OH 43214
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Monday – Friday
8:00 AM – 5:00 PM
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FAQs: Variable Data Printing
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Variable Data Printing (VDP)
Variable data printing allows you to customize a print project for each intended recipient. This adds marketing value by connecting on a personal level with your recipients.
Based on variables that you provide in a spreadsheet or data file — a word or words, an image or images —and working with a properly designed graphic file that calls each variable into its proper location, a personalized message is created for each recipient of your finished piece.
Prepress Help Center
Mistakes in layout and design account for 80% of prepress costs when a file goes to a commercial print shop. A graphic designer can easily improve the odds by knowing the best design practices to avoid these errors. Designing for Print is a blog that gives you our best prepress tips by topic.
We’ve developed a set of Design Templates to share our knowledge and assistance with our current and prospective customers. These Design Templates provide how-to guidance for common digital projects and they frequently provide a downloadable PDF template that you can incorporate as a layer in your design to help you with page layout.